Our proprietary technology enables us to make real time optimizations towards your KPI goals. The KPI data that attribution platforms pass back feed into our internal system which then is computed to show both positive and negative indicators from active traffic supply sources.
We then scale the positive sources that are exceeding KPIs whilst pausing sources that are failing to meet requirements. This is all while we add new, vetted sources to the performance marketing mix to ensure scalability without sacrificing performance. D1, D3, D5, D7, In-App Purchases, ROAS, etc. are all common KPI towards we can optimize.
We’re one of the first performance platforms that’s leading the transparency push in the industry. We have built internal tools to blacklist any words, phrases, apps, websites, etc. to keep in line with brand safety measures. WE CAN PASS BACK APP NAMES, APP IDs AND WEBSITE URLs.
We offer a wide range of programmatic friendly ad formats to enhance your mobile advertising campaigns. Native , Static , Video and some more Creative ad formats allow you to capitalize the entire customer experience across touch points within the user funnel. Brand can utilize our creative ad formats to build their branding story and reach and convert the right audience for a maximum campaign & brand ROI.